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Charley's names new VP of marketing

Charley's names new VP of marketing


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Mike Cassar will replace James Pa as the new vice president of marketing at Charley’s Grilled Subs, the company said Friday.

Prior to his new position, Cassar served as chief marketing officer for EAS Technologies. He also has extensive experience in building brand equity for companies including Ford Motor Company, IBM and XM Radio.

“Everything Mike does begins and ends with the consumer,” Charley Shin, founder and chief executive of Columbus, Ohio-based Charley’s, said in a statement. “Mike shares our passion for hot, fresh food and our vision for the brand, and I’m confident that Mike’s experience and consumer-focused approach will help lead Charley’s in the right direction.”

At Charley’s, Cassar will be responsible for bringing the brand’s personality to life, the company said.

“Charley’s is an outstanding company with a tremendous following and superior food,” Cassar said in a statement. “The foundation is all here; we just need to spread the word and bring the qualities that make Charley’s such a unique experience to life. I’m thrilled to use my expertise to help communicate this message to the consumer, and I am excited about what’s in store for the company.”

RELATED: Charley's continues to grow at military bases

Charley’s, known for its made-to-order Philly Steak sandwiches, has more than 430 locations worldwide.

Contact Charlie Duerr at [email protected]


Charleys Philly Steaks Debuts New Tavern Philly

Columbus, OH ( RestaurantNews.com ) Charleys Philly Steaks, home to the #1 Cheesesteak in the World®, introduced the new Tavern Philly on October 1, marking Charleys final seasonal offering of 2018.

The new Tavern Philly is grilled to order and loaded with 100% USDA Choice Steak, hand-cut onions and mushrooms, and then topped with melted natural provolone and a new creamy horseradish aioli.

“Our steak Phillys continue to reign supreme on our menu, and recent product testing with consumers confirms we have more opportunity to explore with our quality steak at the helm,” said Director of Marketing David Kusz. “Our horseradish aioli showcases an ubiquitous flavor that classically pairs with beef. We’re confident that the new Tavern Philly will give our customers yet another mouthwatering reason to visit during our busiest time of the year.

The Tavern Philly is available through January 6, 2019 in all of Charleys domestic locations and Army and Air Force Exchange bases worldwide, starting at only $5.49.


Charleys Philly Steaks Debuts New Tavern Philly

Columbus, OH ( RestaurantNews.com ) Charleys Philly Steaks, home to the #1 Cheesesteak in the World®, introduced the new Tavern Philly on October 1, marking Charleys final seasonal offering of 2018.

The new Tavern Philly is grilled to order and loaded with 100% USDA Choice Steak, hand-cut onions and mushrooms, and then topped with melted natural provolone and a new creamy horseradish aioli.

“Our steak Phillys continue to reign supreme on our menu, and recent product testing with consumers confirms we have more opportunity to explore with our quality steak at the helm,” said Director of Marketing David Kusz. “Our horseradish aioli showcases an ubiquitous flavor that classically pairs with beef. We’re confident that the new Tavern Philly will give our customers yet another mouthwatering reason to visit during our busiest time of the year.

The Tavern Philly is available through January 6, 2019 in all of Charleys domestic locations and Army and Air Force Exchange bases worldwide, starting at only $5.49.


Charleys Philly Steaks Debuts New Tavern Philly

Columbus, OH ( RestaurantNews.com ) Charleys Philly Steaks, home to the #1 Cheesesteak in the World®, introduced the new Tavern Philly on October 1, marking Charleys final seasonal offering of 2018.

The new Tavern Philly is grilled to order and loaded with 100% USDA Choice Steak, hand-cut onions and mushrooms, and then topped with melted natural provolone and a new creamy horseradish aioli.

“Our steak Phillys continue to reign supreme on our menu, and recent product testing with consumers confirms we have more opportunity to explore with our quality steak at the helm,” said Director of Marketing David Kusz. “Our horseradish aioli showcases an ubiquitous flavor that classically pairs with beef. We’re confident that the new Tavern Philly will give our customers yet another mouthwatering reason to visit during our busiest time of the year.

The Tavern Philly is available through January 6, 2019 in all of Charleys domestic locations and Army and Air Force Exchange bases worldwide, starting at only $5.49.


Charleys Philly Steaks Debuts New Tavern Philly

Columbus, OH ( RestaurantNews.com ) Charleys Philly Steaks, home to the #1 Cheesesteak in the World®, introduced the new Tavern Philly on October 1, marking Charleys final seasonal offering of 2018.

The new Tavern Philly is grilled to order and loaded with 100% USDA Choice Steak, hand-cut onions and mushrooms, and then topped with melted natural provolone and a new creamy horseradish aioli.

“Our steak Phillys continue to reign supreme on our menu, and recent product testing with consumers confirms we have more opportunity to explore with our quality steak at the helm,” said Director of Marketing David Kusz. “Our horseradish aioli showcases an ubiquitous flavor that classically pairs with beef. We’re confident that the new Tavern Philly will give our customers yet another mouthwatering reason to visit during our busiest time of the year.

The Tavern Philly is available through January 6, 2019 in all of Charleys domestic locations and Army and Air Force Exchange bases worldwide, starting at only $5.49.


Charleys Philly Steaks Debuts New Tavern Philly

Columbus, OH ( RestaurantNews.com ) Charleys Philly Steaks, home to the #1 Cheesesteak in the World®, introduced the new Tavern Philly on October 1, marking Charleys final seasonal offering of 2018.

The new Tavern Philly is grilled to order and loaded with 100% USDA Choice Steak, hand-cut onions and mushrooms, and then topped with melted natural provolone and a new creamy horseradish aioli.

“Our steak Phillys continue to reign supreme on our menu, and recent product testing with consumers confirms we have more opportunity to explore with our quality steak at the helm,” said Director of Marketing David Kusz. “Our horseradish aioli showcases an ubiquitous flavor that classically pairs with beef. We’re confident that the new Tavern Philly will give our customers yet another mouthwatering reason to visit during our busiest time of the year.

The Tavern Philly is available through January 6, 2019 in all of Charleys domestic locations and Army and Air Force Exchange bases worldwide, starting at only $5.49.


Charleys Philly Steaks Debuts New Tavern Philly

Columbus, OH ( RestaurantNews.com ) Charleys Philly Steaks, home to the #1 Cheesesteak in the World®, introduced the new Tavern Philly on October 1, marking Charleys final seasonal offering of 2018.

The new Tavern Philly is grilled to order and loaded with 100% USDA Choice Steak, hand-cut onions and mushrooms, and then topped with melted natural provolone and a new creamy horseradish aioli.

“Our steak Phillys continue to reign supreme on our menu, and recent product testing with consumers confirms we have more opportunity to explore with our quality steak at the helm,” said Director of Marketing David Kusz. “Our horseradish aioli showcases an ubiquitous flavor that classically pairs with beef. We’re confident that the new Tavern Philly will give our customers yet another mouthwatering reason to visit during our busiest time of the year.

The Tavern Philly is available through January 6, 2019 in all of Charleys domestic locations and Army and Air Force Exchange bases worldwide, starting at only $5.49.


Charleys Philly Steaks Debuts New Tavern Philly

Columbus, OH ( RestaurantNews.com ) Charleys Philly Steaks, home to the #1 Cheesesteak in the World®, introduced the new Tavern Philly on October 1, marking Charleys final seasonal offering of 2018.

The new Tavern Philly is grilled to order and loaded with 100% USDA Choice Steak, hand-cut onions and mushrooms, and then topped with melted natural provolone and a new creamy horseradish aioli.

“Our steak Phillys continue to reign supreme on our menu, and recent product testing with consumers confirms we have more opportunity to explore with our quality steak at the helm,” said Director of Marketing David Kusz. “Our horseradish aioli showcases an ubiquitous flavor that classically pairs with beef. We’re confident that the new Tavern Philly will give our customers yet another mouthwatering reason to visit during our busiest time of the year.

The Tavern Philly is available through January 6, 2019 in all of Charleys domestic locations and Army and Air Force Exchange bases worldwide, starting at only $5.49.


Charleys Philly Steaks Debuts New Tavern Philly

Columbus, OH ( RestaurantNews.com ) Charleys Philly Steaks, home to the #1 Cheesesteak in the World®, introduced the new Tavern Philly on October 1, marking Charleys final seasonal offering of 2018.

The new Tavern Philly is grilled to order and loaded with 100% USDA Choice Steak, hand-cut onions and mushrooms, and then topped with melted natural provolone and a new creamy horseradish aioli.

“Our steak Phillys continue to reign supreme on our menu, and recent product testing with consumers confirms we have more opportunity to explore with our quality steak at the helm,” said Director of Marketing David Kusz. “Our horseradish aioli showcases an ubiquitous flavor that classically pairs with beef. We’re confident that the new Tavern Philly will give our customers yet another mouthwatering reason to visit during our busiest time of the year.

The Tavern Philly is available through January 6, 2019 in all of Charleys domestic locations and Army and Air Force Exchange bases worldwide, starting at only $5.49.


Charleys Philly Steaks Debuts New Tavern Philly

Columbus, OH ( RestaurantNews.com ) Charleys Philly Steaks, home to the #1 Cheesesteak in the World®, introduced the new Tavern Philly on October 1, marking Charleys final seasonal offering of 2018.

The new Tavern Philly is grilled to order and loaded with 100% USDA Choice Steak, hand-cut onions and mushrooms, and then topped with melted natural provolone and a new creamy horseradish aioli.

“Our steak Phillys continue to reign supreme on our menu, and recent product testing with consumers confirms we have more opportunity to explore with our quality steak at the helm,” said Director of Marketing David Kusz. “Our horseradish aioli showcases an ubiquitous flavor that classically pairs with beef. We’re confident that the new Tavern Philly will give our customers yet another mouthwatering reason to visit during our busiest time of the year.

The Tavern Philly is available through January 6, 2019 in all of Charleys domestic locations and Army and Air Force Exchange bases worldwide, starting at only $5.49.


Charleys Philly Steaks Debuts New Tavern Philly

Columbus, OH ( RestaurantNews.com ) Charleys Philly Steaks, home to the #1 Cheesesteak in the World®, introduced the new Tavern Philly on October 1, marking Charleys final seasonal offering of 2018.

The new Tavern Philly is grilled to order and loaded with 100% USDA Choice Steak, hand-cut onions and mushrooms, and then topped with melted natural provolone and a new creamy horseradish aioli.

“Our steak Phillys continue to reign supreme on our menu, and recent product testing with consumers confirms we have more opportunity to explore with our quality steak at the helm,” said Director of Marketing David Kusz. “Our horseradish aioli showcases an ubiquitous flavor that classically pairs with beef. We’re confident that the new Tavern Philly will give our customers yet another mouthwatering reason to visit during our busiest time of the year.

The Tavern Philly is available through January 6, 2019 in all of Charleys domestic locations and Army and Air Force Exchange bases worldwide, starting at only $5.49.


Watch the video: Charlies Steakhouse with the Byrds! Celebration Location 2020 (June 2022).


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